[PLACEHOLDER article — replace with real content.] Every few weeks, someone asks me which fund is doing best right now. It's a natural question. It's also the wrong one.
The fund that topped last year's chart tells you almost nothing about the next ten years. What matters is whether a fund fits your goal, your time horizon, and the rest of your portfolio.
Start with the goal, not the fund
Before we look at any fund, we ask: what is this money for, and when do you need it? A child's education in twelve years and an emergency buffer for next month are not the same problem — and they don't get the same answer.
Discipline beats cleverness
The investors who do best are rarely the ones who picked the cleverest fund. They're the ones who stayed invested, kept contributing, and didn't react to every headline. Our job is to make that easy.
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